ALD Carmarket aimed to simplify the process of purchasing a car online, making it as straightforward as buying a pair of jeans. Their goal was to become pioneers in the Danish market by creating a platform that allows customers to inspect, customize, and purchase a car online with a single click, followed by home delivery within a few days—all within a tight three-month timeline. I was involved in every aspect of the project, from developing personas and storyboards to overseeing the User Experience and User Interface design, as well as directing the video and image content.